Takeoff

Day 1 is done.

It proved to be the day we took one question and broke it apart into many questions (see below). In the process the collective conversation touched upon a myriad of topics (also see below).

To close our session, we self-identified the newly formed question and/or theme each of us is most passionate about further exploring.  Moving forward we will engage the broader TED community to help identify the opportunities and generate ideas around each of our question of interest.

The highlight of the day has to be when a team member shouted out an age old question. It’s one I’ve personally struggled with my entire life. Solve this and we save the world.

Who should give up the armrest first?

Questions Raised:

How can we integrate the actual geographic journey to keep the passenger grounded?
How to help passengers cocoon?
How can we unlock the creative potential of flight attendants?
How do we learn and understand what changes are being made based on our feedback?
How can passengers have a chance to improve our own end-to-end experience?
How can we help passengers help themselves to a better airline experience?
What should an airline culture be like?
Can travel become more DIY or participatory?
How can we make the system more flexible?
Can we put all the families on one plane?
How can we control peak times?
How can we help airlines express a culture of respect through staff?
How do we change the entrance to make a feeling of welcome?
How can we change the jet way experience?
How might lighting impact the flying experience?
Can multiple experiences be provided and would that engage differently?
Could there be program specific spaces?
Can we vertically stagger seating?
How do we put the talkers in a certain seating on the plane?
Could we create a connect group on facebook before journey or is this a security risk?
How might environmental factors impact anxiety?
How can we make it easier to enjoy a meal?
How can we help people feel comfortable sitting so close to a stranger?
How might social spaces on a plane work?
How can we make it a more active flight?
How can we add confidence in pre-security to enable freedom on a plane?
How could we create the passenger experience while maintaining realities of security and policy?
How can we educate on the geographical journey so the passengers feel more comfortable?
What are the on plane improvements that will make the passengers feel more empowered?
How do you measure change in action?
How do you maintain control?
How can an airline become a part of the social graph?
What is the true definition of loyalty? And how do you reward it?
How much do you want the airlines to know about you?
What is the right system of rewards?
What can an airline do before the flight to make it better?
How do we manage different anthropometrics?
How do we manage disembarking?

Topics Discussed:

Personal space
Crowdsourcing
Personalized
Loyalty
Rewards
Local
Foresight
Social contracts
Reminders
Onboard identity
Flexible management
Service vs. security tension
Measurement
Feedback
Dating
Disconnect
Autonomy
Plane personas
Inevitable mishaps
Delays
Control
Geography
Sense of journey vs. trip
Sightseeing
Order & discovery
Family
Care
Generosity
Management being manic vs depressive
Virgin
Profit
TSA – friend or foe?
Freedom on flight
Security
Person and bag = 1 unit
Passenger to passenger
Downtime
Feedback
Transparency
Culture
Empowerment
Anxiety
Social
Ambient
Rhythms
Sustainability
Class system
Spatial solutions
Differentiation

 

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