“Around the Campfire” Profile: Lara Pearson

Who’s around our campfire? Each week we will profile a different TEDActive 2013 attendee and give you a peek into what they have to share around the fire in Palm Springs. This week, meet Lara!

Where are you from?
Cleveland, Ohio for 15 years
New Lebanon, New York for 1 year
Whitmore, California for 3 years
Columbia, Missouri for 4 years
Boston, Massachusetts for 5 years
Incline Village (Northeast shore of Lake Tahoe) for 14 years

Where is your favorite place on earth?
The Eastern Sierra

What interests you?
Responsible business / CSR (Corporate Social Responsibility), intellectual property law, branding, teaching, learning, volunteering, playing outside, live music, adventure,  friends, family & fun . . .

What problem are you trying to solve?
Expanding my reach as a journalist / public speaker / entertainer to share my knowledge about IP law and branding in hopes of reducing costly mistakes and to demonstrate the benefits of multiple bottom-line businesses (people, planet, profit, purpose), to increase the number of businesses operating this way.

What’s your favorite thing about TEDActive?
The awesomely inspiring people!

What’s your favorite TED Talk?
Lewis Pugh’s mind -shifting Everest swim

What piece of advice would you give to someone coming to TEDActive for the first time?
You are awesome and we love you; you wouldn’t be here otherwise.

What’s one thing you can’t live without?

Read all of the “Around the Campfire” profiles here. If you are attending TEDActive 2013 and would like to be included in this series, email tedactive@ted.com with your photo and answers to the questions above.

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